Yoshihiro Hemmi

Yoshihiro Hemmi, a founding partner, is one of Japan’s rare consultant turned CEO, with a distinguished track record in the two companies he led. He began his business career with a ten-year career at Mitsui & Co. in Japan and the U.S. He then spent eight years consulting companies as a partner at a global management consulting firm, engaging in projects in many industries, followed by eight years on the corporate side as the top manager of two companies, one a start-up and the other a turnaround, which he led to dynamic growth and value enhancements.


At Mitsui & Co., he began in domestic sales & marketing in the Chemicals Division, then was transferred to Mitsui & Co. USA to promote foreign direct investment in the U.S. and Canada. He participated in establishing and managing Mitsui’s joint ventures in the chemical/plastics sector with such firms as Mitsui Chemicals, Toyota Gosei, Union Carbide and Toyo Ink.


At Boston Consulting Group, he was engaged in a variety of project themes in the Tokyo and Chicago offices including strategy, organization design, marketing, sales, SCM, HRM, Japan market entry (by foreign companies) and global expansion (for Japanese companies). He covered many industrial sectors including food, apparel, retail, pharmaceutical, industrial (chemical and cement), logistics and IT.


At adidas Japan, he participated in the establishment of a new Japanese subsidiary as a top Japanese manager. He contributed to building the company from scratch, planning and executing new strategies in marketing, sales, product procurement, logistics, organization design, corporate culture building, HRM and new business development. Since its establishment in 1998, adidas Japan has significantly enhanced its brand image, and in 2006 sales surpassed the 100 billion yen mark.


As President & CEO at Tohato, he led the company’s effort to renew its corporate brand image, developing new hit products, building management systems, renewing the corporate culture and building a new management team. As a result, the company completed its revitalization under Japan’s Civil Rehabilitation Law (Japan’s version of Chapter 11) in three years, and significantly increased its corporate value.


BA Commercial Science, Keio University, MBA, Harvard Business School
1980 Mitsui & Co. Ltd.
1987 Mitsui & Co. USA, Inc.
1990 Boston Consulting Group Inc.
1998 Elected partner
1998 adidas Japan Inc., Vice President from 2001
2004 President & CEO, Tohato Inc.
Sept. 2007 Partner, Integral Corporation


Vice Chairman, New Business Creation Committee, Keizai Douyukai (2006)
Has given various seminars and lectures on business strategy, corporate revitalization, sports marketing and brand strategy

Financial instruments business : Kanto Local Finance Bureau (Kin-sho) No. 2640